Good Capabilities
When you have too much to do and not enough people to do it, let us be a resource
for you. We have been in your shoes and will bring the know-how to get the job
done on your behalf.
Capabilities include:
Strategic
Marketing Planning
Menu
Management/Optimization
Agency
Management
Beverage
Marketing
Creative Planning/Production
TV/Radio
Production
Turn-Key
Promotions
Consultancy
to Agencies on Existing or
Prospective Restaurant Accounts
Strategic
Marketing Planning
In-depth review, analysis and recommendations for strong marketing plans to
grow your business
Menu
Management/Optimization
Providing a holistic approach to menu strategy, engineering, design and layout
to produce a menu that increases profitability, improves customer navigability,
and results in positive gains for your restaurant’s most powerful in-store influencer
Agency Management
Day-to-day direction and management of creative and media agencies to produce effective results
Beverage Marketing
Strategic and tactical planning of the beverage segment, including vendor partnerships and promotions to maximize the potential of this powerful resource
Creative Planning/Production
Strategic messaging & direction of creative development and production for marketing materials
TV/Radio Production
Developing strategic project briefs and directing the creative process on your behalf to ensure accurate and effective brand presence so that your objectives are met
Turn-Key Promotions
Developing promotional events to increase traffic and sales, including partnerships, marketing materials, media and internal merchandising
Consultancy to Agencies on Existing or Prospective Restaurant Accounts
Whether needing a restaurant client's perspective during the pitch process or
after the business is won, Good Marketing provides strategic direction and consulting
to advertising and marketing agencies to avoid pitfalls and provide a competitive
edge